That's the moment. The click. The realization that you can actually do this. That's what Barry teaches.
Barry Lowenthal spent 35 years building and running media businesses — as CEO of Media Kitchen, as President of Inuvo (NYSE: INUV), as a lecturer at Columbia and Baruch, and as an investor through Gaingels and TBD Angels.
Most AI consultants talk strategy and disappear. Barry stays in the room until something actually works. NeuroHaus.ai exists to give brands and agencies the hands-on AI enablement and adoption support they can't get anywhere else.
Led agencies and AdTech companies for over three decades. Understands how marketing organizations function under real pressure and real budgets.
Builds with AI tools daily. Every framework Barry teaches, he uses. The Tinkerfest methodology came out of real client work, not a whiteboard.
Lectures at Columbia and Baruch. Has written 90+ articles for MediaPost, Ad Age, and other publications. Translates complexity into clarity.
Active through Gaingels and TBD Angels — stays connected to what's actually being built at the frontier, not just what's being written about.
Every engagement is hands-on and built around your actual workflow — not a generic playbook. Real AI enablement, not theory. Most engagements evolve well beyond the initial brief.
A hands-on sprint designed to build team collaboration, unlock creativity, and get people genuinely comfortable building with AI tools.
A discovery-first diagnostic revealing exactly where AI can save time, money, and cognitive load. Stakeholder interviews, workflow analysis, a decision-ready roadmap.
A practical framework for building professional relationships that compound — with intention, authenticity, and AI-powered follow-through.
If the problem doesn't fit neatly into a workshop or diagnostic, that's usually where Barry is most useful. Bring the problem.
Tinkerfest is a structured, low-stakes environment that builds team collaboration, unlocks creativity, and gets everyone genuinely comfortable building with AI tools. Not a training. Not a lecture. A shared experience where teams discover what's possible by actually making something.
Identify the most painful, time-consuming, or repetitive workflows your team deals with daily.
Break into groups of 3–5. Each team selects one problem to solve. Small enough to move fast, diverse enough to challenge assumptions.
Use AI tools — Claude, Cursor, Replit — to build a working prototype. No engineers required.
Teams present their MVPs. Peer learning accelerates more than any lecture.
The best prototypes move from experiment to workflow. Barry stays engaged to help teams implement and measure impact.
Most organizations already have the data to know where AI could help. Friction Mapping does that work systematically — a clear, prioritized roadmap in weeks, not months.
Structured conversations across functions — finding where time bleeds, decisions stall, and talent gets wasted.
Map the actual end-to-end workflow for 3–5 key processes. Not the org chart version — the real one.
Inventory existing tools, licenses, and usage rates. Find the leverage before buying anything new.
Score opportunities by impact, effort, and risk. Surface the highest-leverage interventions.
A phased, decision-ready plan with clear owners, success metrics, and a rollout sequence.
Most professionals have hundreds of contacts and no system. The Networking Class teaches a practical four-step workflow — powered by AI — that turns scattered connections into a compounding professional asset. No code required.
Export your LinkedIn connections and hand the CSV to Claude. It removes duplicates, groups contacts by industry, and flags anyone you haven't touched in six months as high priority.
Claude returns a clean, structured table — name, company, industry, last touch, priority — ready to paste into a spreadsheet. The tracker becomes your source of truth.
Ask Claude to scan your calendar for people you've met who aren't in your tracker. Cross-reference sent mail for threads that went cold. The follow-up list builds itself.
Give Claude the context — where you met, what you sent, what you want — and it drafts a warm, specific follow-up in four sentences or fewer.
Claude is a force multiplier, not a replacement for relationships. A tracker plus a workflow beats ad-hoc outreach every time.
Most organizations stall on AI because they try to tackle everything at once. Map every initiative on two axes — how painful the problem is, and how hard it is to build. Then sequence accordingly.
"Start easy to build belief. Start painful to build momentum. You need both — one without the other stalls." — Barry Lowenthal
Barry has been a consistent voice in marketing and media for decades — writing about how the industry actually changes, not how it wants to be seen changing.
The best way to learn a new technology isn't to sit in a training. It's to build something together. Tinkerfest creates the conditions for team collaboration, creative problem-solving, and genuine AI fluency — through structured sprints where teams discover what's possible by actually shipping something.
Barry posts regularly on AI in marketing, workflow transformation, and what's actually working in the field — not just what sounds good in a deck.
"Everyone has the same AI. The winners will be the teams that use it differently. Imagination is the only differentiator left. Don't build a strategy for AI adoption. Build a calendar. What are you doing Tuesday? That's your AI program."
"The best place to start isn't the most impressive tool. It's the one already open on your screen. Copilot in Outlook. Gemini in Gmail. Meeting prep. Email polish. Start there. Build the habit before you build the workflow."
"Claude is a force multiplier, not a replacement for relationships. A tracker plus a workflow beats ad-hoc outreach every time. Your network is an asset. Treat it like one — organized, active, and always warm."
Barry teaches at the intersection of media expertise and AI fluency — at universities, inside companies, and in public forums.
Graduate-level marketing and media courses. Focuses on how AI is reshaping media planning, buying, and strategy in real time.
Undergraduate business and marketing courses. Practical curriculum built around how the industry actually works today.
Speaker, panelist, and workshop facilitator at marketing and media conferences. Brings real implementation experience to every stage.
Whether you need a workshop, a diagnostic, a fractional leader, or just a smart conversation — let's figure out where to start.
Get in touchNo forms, no funnels, no sales process. Just a direct line to Barry — tell him what you're working on and where you're stuck.
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